By: Teresa L. Pullen
Teresa L. Pullen is E-Commerce Fiscal Coordinator, State Controller's Division, State of Oregon
“PLASTIC” was the single-word career advice given to Benjamin by a family friend in the 1967 American classic film The Graduate. Plastic meant something very different then.
People want to conduct their business with government the same way they do with the private sector—fast, efficient, cheap and 24/7 using their plastic, meaning their credit cards. Government agencies at all levels have been accepting electronic payment for years, but many still do not. Why not? It’s just like cash or a check. Or is it?
Here in Oregon, the State Controller’s Division has a citizen-centric mission to improve the quality of life for all Oregonians by making government work better. Our version of Joe the Plumber would define government working better by convenience to him: “Make it cost less and get me out of a waiting line to get necessary business licenses, pay fines, fees, registrations, taxes, citations and recurring bill payments.” He wants to do business online—and government should want that, too.
Oregon processes more than $1 billion in professional, business, recreational and personal license fees. The state of Oregon decided to transform business processes and automate key systems, boosting productivity and providing citizens with more self-service options. Results are faster with online delivery. Administrative and operational costs go down. Online credit card payments reduce manual check processing. Checks are handled on average six times between the customer and their bank, and bad ones repeat. Cash only needs to be mishandled once. Processing an online request costs approx. $1.60 compared to $6.60 for an over-the-counter transaction. The online process offers improved internal controls through preset banking times and automated posting of the accounting information.
Making the leap to plastic can be risky business. We’ve experienced some key issues in building effective e-government transaction portals:
- Agencies must understand and document their
business practices.
- Agencies must fully comprehend their authorizing
legislation.
- Agencies must learn the intricacies of this new
sales channel.
- Opportunity to rethink and re-engineer their
business processes.
- Automate the transaction end-to-end; customer to
accounting.
- Agency should position themselves for a new
product delivery model.
- Plan, document, build, test, execute and
integrate.
- What do customers need now and what do they expect in the future?
What are the barriers? Major causes of project failure are bad communications between relevant parties. Other challenges include:
- Agency needs legislative authority.
- Program, fiscal and IT suffer communication
deficiencies.
- Knowledge, skills and abilities in this new
environment.
- Lack of planning and scheduling resources and
activities.
- Lack of testing to ensure quality control.
- Staff struggles to implement new technology, new
processes and new software while simultaneously performing their daily
work.
- Level of vendor assistance for licensing
software sometimes offers challenges.
- Archiving data, data security, PCI compliance, Oregon Consumer Identity Theft Protection Act, etc. Know your security regulations.
We’ve formed a central support group that has performed these processes with numerous agencies numerous times. This can be a BIG HELP. Study your demographics and encourage adoption through incentives, such as a discount or a longer time to pay. Convenience fees will be accepted by some customers but prevent adoption by others.
In times of limited budget and IT resources, e-payment projects can slow. Some are entrenched in their current processes and resist change despite the efficiencies in database management and accounting that electronic payment could bring.
Career advice in 2008? PLASTIC. Government knows and authenticates our customers in selling our products. The risks are low and the benefits high. What are you doing in your agency to promote this citizen-centric payment option? I want to hear your stories and I’ll tell you mine about the wonderful world of e-commerce.