Talent Management: How to Compete and Win the War for Talent
By: William Kilmartin, CGFM, and Breck Marshall
William Kilmartin, CGFM, a member of AGA’s Boston Chapter, is the retired state comptroller, Commonwealth of Massachusetts, and currently the director of Accenture's state government finance and administration practice. Breck Marshall is the managing partner for Accenture's North America public sector talent management practice.
Recently the Electronic Commerce Coordinating Council conducted a symposium on this topic, and the results are highlighted in this blog.
Whether you know it or not, your organization is in a war for talent. Over the next few years as the demographic landscape continues to shift at an ever-faster pace, the challenges with staffing our government work force are going to become significantly more difficult. Also, in this environment of constrained resources, we need to maximize and leverage every resource at our disposal. Work force represents a significant portion of every budget. How can we get more productivity out of our work force? One way is to embrace an effective program of Talent Management. Organizations that have report productivity increases of 15, 25 or even 40 percent. Do the math. This is big.
Talent management is the array of interconnected processes by which an organization identifies, attracts, develops and retains its personnel to perform and achieve the organization’s mission. Often this work is thought to be the work of HR or supervisors, but in fact, getting the best out of each employee is the responsibility of everyone on the team. From a rewards perspective, this also means not just rewarding the talents of the high-performing few but developing and executing strategies that raise the ability and output of the greater work force.
Why is this important?
Over the next five years up to a third of the U.S. federal government and similar percentages of state and local work forces are going to be eligible to retire, begging the question, who will fill their shoes? At the same time, a new generation, one that has grown up digitally from day one, is coming in to the work force. This combination bookend challenge of Silver Tsunami meets High Tech sophistication has started and will continue to significantly alter the battleground for attracting and retaining talent.
First let’s take a look at generations in the work force today so that we know what talent we are talking about. The baby boomer generation was born between 1943-1960 and came in with a roar. Due to its size, it was able to dictate the terms by which it would live and work. The Net Generation consisting of Generation Y and Millennials was born between 1977–1998. This population in the United States is size-wise on par with the boomers. However, globally in China, India, Vietnam and other Asian countries, this population dwarfs the existing boomers by large margins and early indications are that they will similarly shape the future work world to meet their interests and desires.
In addition to generation change over, what is particularly interesting is the future talent pool of the United States. The U.S. Department of Labor is projecting a 10 million-person work force shortage by 2010 and India will have an excess of 47 million workers by about that same time. A recent study by Accenture of graduating 2008 seniors from all over the world indicated that the United States is still considered to be the most desirable place to work and create a career. Quick reviews of testimonies on Capital Hill by Microsoft and the like indicate a shortage of talent in the U.S. and the need for better visa and Immigration policies to enable the free flow of talent. Essentially, in the near future, talent is going to be on the move and the war to attract and retain that talent may come from competitors half way across the world as well as in your own community.
An organization’s ability to be successful in attracting and retaining talent will depend on getting the following things right:
Organization Strategy—Before going out and spending precious resources to acquire talent the organization must be able to articulate what is it trying to do, what vision is it trying to achieve, how is it planning to operate in the future to accomplish the mission.
Talent Strategy—Once the organization strategy is known, the key is to define at a high level the talent strategy that will support execution of the organization strategy. Leading from this strategy is a continuous cycle of what we call the four D’s: Define, Discover, Develop, and Deploy.
Define—Interconnected with the strategy is the idea of defining who do you need doing what to be successful. How do you plan on organizing all of this talent? What are the skills and abilities of the work force that are required to achieve the mission? How will the future work force work together from a culture and toolset standpoint?
Discover—This step defines the sources of talent. Through analytics, past employee experience, and other means, what are the talent and recruiting pools the organization needs to go after to get the right talent to do the work?
Develop—What are the training programs, on boarding processes, mentors, etc., that need to be in place to bring in the new talent as well as further develop what already exists in the organization? While this step is not new, the way in which the Net Generation learns is different than previous as well as the technology to better support adult learners. Advances in snippet learning as well as other support aids are significantly changing what goes on in this phase.
Deploy—A key to success for all employers is the need to deploy the right talent with the right skills to tackle the right challenge at the right time. Creating this type of timing for both new and existing employees can be a key component to maintaining an engaged work force.
In planning for the future in the public sector, some organizations have already begun to experiment by creating programs to attract experienced workers retiring out of the private sector in to second careers in government. At the same time, the Net Geners are starting to seep in to the work force and are already having an immediate impact as organizations are having to change their recruiting strategies and messages to target as much the “hover parents” as the graduating students. Given their interconnectedness to technology, the Net Geners are also looking carefully as to what collaboration space and mobile tools they will be provided to get their work done. Not to long ago, the debate in most offices centered on should we provide our employees with access to the Internet in the workplace and why. Now the question is how much access and interconnection are you going to allow with the outside world in order to get talent to come and work for the organization.
Governments need to do a better job managing and nurturing one of their most precious assets: their work force. This is an executive policy issue, but it also permeates through all levels of the organization.
Given the need to rethink the talent needs of the organization and the complication of talent on the move, the future employee career experience is going to be different than today. The war for talent is definitely squarely on the horizon. “Game On.”
TOMORROW: Mike Hettinger, Director of Practice Planning and Marketing at Grant Thornton Global Public Sector on "Oversight Matters: Effective Oversight vs. a 'Gotcha' Mentality"