By: William Aaron
William Aaron is the chief of consulting services and innovation for Weidner, Inc.
It’s hard to recall a time when there has been more focus on the need for transparency in government. From the president on down to local elected officials, the attention to ensuring government is transparent is extraordinary—and continuing to grow.
But while transparency in government is one of those ideas that you just can’t argue against—right up there with baseball, Mom and apple pie—it’s important to note that all transparency is not created equal.
So let’s get transparent about transparency.
From our work over the past 11 years with government organizations and jurisdictions at the federal, state and local levels, we have come to understand that government transparency can be defined on four separate levels. The next time you hear someone talking about transparency in government, check and see how transparent they really are.
The four levels of government transparency, moving from least transparent to most transparent, are:
Level One: How We Plan to Spend Money. This is the level where government has traditionally defined transparency: What does the budget say about how we intend to spend money? It’s the first step—it speaks to what we plan to spend money on, after all. We might, for example, declare that we’re adding $500,000 to the city budget to fight truancy. Many governments are working hard but are still struggling with this first level of transparency.
Level Two: How We Actually Spend Money. At this level, we may be able to be clear about how dollars were spent. Did we actually spend that $500,000 we budgeted to fight truancy, and did we spend it on the anti-truancy effort? At this level of transparency we are beginning to have a story of fiscal responsibility, but are not yet able to tell a story about performance, about what spending that money accomplished.
Level Three: What we Delivered With the Money. At this level of transparency we are able to be clear that our customers got something for the money we spent. With the additional $500,000 to fight truancy, we provided X number of counseling sessions or Y number of tutoring sessions—so we know services were delivered, what sort and how many. We are building a more complete story of transparency of whether we spent the money appropriately and delivered what we intended to deliver. To be fully transparent, though, we need to report on the results customers experienced as a consequence of receiving our services.
Level Four: What Results Were Accomplished with the Money. This is the
highest level of transparency, where government gets very clear about what
every taxpayer knows: that spending money is only a means to an end. That end
is defined as the experience or result the customer has as a consequence of
receiving the services. What difference was made? With the additional $500,000
we spent to fight truancy, did we actually change the truancy rate? Did
we improve academic achievement, or increase the graduation rate? What result
did we accomplish?
At this highest level of transparency, you are telling your customers the extent to which you are able to influence the results you clearly laid out in Level One—the budget. As the good folks in Oklahoma City say, “We Deliver What We Promise”—and they mean it in terms of results.
Government organizations, which are widely recognized as among the best managed in the nation, can answer these questions with objective performance information—and they use that same information to guide their management decisions, including how they allocate their budgets.
So how transparent is your organization? And—more important—how transparent do your customers expect you to be?
You can download a free self-assessment tool to help you determine how transparent and accountable your organization.