By: William Aaron
William Aaron is the chief of Consulting Services and
Innovation at Weidner, Inc.
To say these are uncertain times seems an epic
understatement. The economy is in grim shape, and no one can say when, or if,
it will improve. State and local governments are facing huge budget cuts now
and bracing for worse. It feels like we’ve entered unchartered territory, like
those dark, unknown areas on the old, old maps where the mapmakers would just
write, “Here Be Monsters.” But the challenges we face, no matter how daunting, can be
effectively met using a smart, performance-focused approach. Indeed, many local
governments have been doing so for years. One example: the Department of Job and Family Services of
Franklin County, OH, which had a big problem several years ago. In 2000 the
state of Ohio moved millions of dollars in welfare reform funds out to county
governments. Franklin County put $25 million into 43 contracts with 30
different community and public sector organizations to deliver services. The next year, those funds were cut. And not just
cut—eviscerated. Nearly $18 million, or about 70 percent, vanished. More than
half the grantees saw their funding cut substantially or eliminated. But when the cuts were made, what was notable was what did not
happen. Instead of political fighting over dollars, there was just one
call of complaint. Instead of wailing and gnashing of teeth, grantees called to
commiserate. And instead of universal suffering, in many cases the
organizations actually became more successful. What “secret” had Franklin County’s Job and Family Services
uncovered? Mary Lou Langenhop was the director of Job and Family
Services for Franklin County from 1998 to 2003. To her, their success was due
to their relentless focus on three factors: results for customers, setting
priorities and using performance data. Results for Customers.
In 2000 a focus on results for customers in government was not common—this came
shortly before Franklin County implemented a county-wide managing for results
system—but Langenhop knew the value of using outcome-based contracts. “We were clear from the start about our approach,” Langenhop
said. “We structured the contracts so grantees were not only paid based on
things like enrollment in training classes and the number of trainees
completing class, but also on the number of trainees who got jobs and the
number of trainees who kept their jobs six months.” In many cases, this shift in thinking had huge benefits that
made the grantees more successful—even after their funds were cut. One agency
raised significant new private funds using their demonstrated impact on their
customers; others began benchmarking and reallocating internal resources to
improve their performance. “One organization’s board was so excited they could clearly
see the success of their program that they reorganized to ensure the continued
delivery of those services using their own funds,” Langenhop said. “They could
measure it in terms of impact on the customer for the very first time.” Setting Priorities.
Faced with cutting 70 percent, Langenhop knew they could not use the lazy
tactic that too often passes for government budgeting: cut everyone equally and
hope for the best. They knew they needed to set priorities—to decide what was
most important and fund as much of that as possible. “We had to ask ourselves, what were the most critical activities and outcomes we were paying for?” she
said. Job and Family Services chose to focus on two priorities: people getting
jobs and outcomes for youth. “Some grantees were performing very well, but they were not
part of these two critical areas,” Langenhop said. “So they got cut.” Using Performance Data.
The grantees delivering results in support of the selected priorities were then
assessed using a powerful tool: the performance information they themselves had
provided. “We based the continuation of all contracts on performance.
For example, had the agency been meeting its job placement targets? If not,
their funding was cut back or eliminated,” Langenhop said. “We gave the county commissioners spreadsheets with the
performance information, presented by agency,” she said. “I met with each
commissioner individually, shared all of the performance information, and
presented how the funding decisions were made. As one of them told me, ‘I don’t
see how anybody can question this.’ ” “We went through that reduction with only one call
complaining to the commissioners,” Langenhop said. So as the public sector heads into what may seem to be
unchartered territory, it’s worth remembering that, in fact, we know very well
how to vanquish the monsters. A focus on results for customers, on setting
priorities, and on using performance data to inform decisions will serve our
citizens well, regardless of the challenge.